What is Local SEO Service? A Guide to Getting Started

A Guide to Local SEO Service

Local SEO service is the process of helping a business organization get found on digital maps. It ensures your content appears in map listings and local results, so whenever someone searches for “[Business Type] in [Business Area]”, your brand pops up. It also includes rising voice assistant markets (Alexa, Google Home, etc.), while adding a layer of consumer trust and giving you presence everywhere from Google to Yelp.

What is Local SEO?

With the support of knowledgeable local SEO experts, your business will be optimized in search results and business directories, offering benefits such as:

Improved presence in “near me” searches and other relevant local terms to your core services
Increased local leads and higher foot traffic
Visibility in searches made with local intent, such as Google’s Local Pack

Why Local SEO Service Matters

Close to half of Google’s 97 billion monthly searches have local intent. Users search for local shops, restaurants, hotels, and bars, but many also prefer to buy products and services from local businesses. If you neglect your local SEO, you’re missing out on those queries and the resulting sales.

Our local SEO services can help you dominate local map results, which will build trust with consumers and increase leads, reviews, and in-store visits.

Google Business Profile Optimization

Your Google Business Profile (GBP) is essential to organizing your online presence and boosting your local search rankings. We can help you to manage and optimize all aspects of your GBP, including:

Assisting with verification and improving category accuracy
Optimizing your business description
Enhancing your services and product details
Creating a post/photo publishing strategy
Planning a strategy (including templates) for review responses
Monitoring your GBP for spam

Apple Business Profile Optimization

A managed Apple Maps presence will boost your exposure to the 2.35 billion Apple users worldwide.

Using Apple Business Connect, we can optimize your Apple listing by improving your category selection, adding rich content updates, increasing map-pin accuracy, and adding calls-to-action for increased bookings, messages, and phone calls. We will also sync your profile with Yelp to manage your star rating.

Yelp, BBB & Other Directory Optimization

Although Google and Apple are two of the biggest players in local searches, balancing your business’s reputation requires a methodical approach that also spans validation, profile creation, and review management on platforms like Yelp and BBB. We also provide Google profile syncing on Bing Places and improve local authority on directories like Yellow Pages and Foursquare.

Local SEO & AI Visibility

Schema markup is the structured data that translates the content of your pages to search engines and AI algorithms. We can implement schema to highlight key business information (location, hours, services/products, and reviews), boost your presence in AI and voice results, and empower your rankings with rich results that showcase various business attributes.

Structured data has always played an important role in enhancing search results, but with the rise of AI-powered search, it has become even more essential. We can make sure your schema aligns with local SEO strategies and remains accurate and up to date to rank in ChatGPT, Perplexity, and Google’s AIO.

What’s Included in Our Local SEO Service

We offer a comprehensive approach to local SEO that encompasses:

An audit of existing local SEO to establish a visibility baseline and deal with technical issues.
Optimization of GBP and Apple Business profiles.
Consistent name, address, and phone number data across all appropriate directories.
On-page SEO optimization.
Schema implementation, such as services, reviews, and FAQs.
Reputation management, spanning reviews and sentiment tracking.
Hyperlocal content to boost engagement.
Detailed analytics and performance tracking across all relevant platforms/profiles.

Local SEO for Multi-Location Businesses

We specialize in handling the complex SEO needs of multi-location businesses and franchises, developing local SEO strategies that incorporate:

Unique landing pages for each location
Individual GBP and Apple Business Connect listings
Schema for every location
A unified reputation dashboard
Store finder integrations
Local content strategies

Frequently Asked Questions

How does schema help my local SEO?

Schema translates essential data, such as location and product/service information, to search engines. It can improve your search engine results and increase your chances of attaining AI-generated summaries.

Can you optimize my GBP if it’s already verified?

Yes. In fact, we find that most GBPs are underutilized, and we have a wealth of experience optimizing them. We can improve categories, photos, services, and AI engagement cues.

What if I already have Yelp and BBB listings?

We can optimize your current listings to improve citation accuracy, get more eyes on your reviews, and generally increase visibility.

Get Started with Our Local SEO Services

Local visibility is critical to the success of all businesses, from humble independent stores to major franchises. By specializing in key areas such as Google Business Profile Optimization, Apple Business Profile Optimization, and directory enhancement, we adopt a full-service approach that improves your local visibility and increases leads and conversions.

Just as importantly, your business will be equipped for this new AI age, with your results readable by AI, available to voice assistants, and visible in generative search engines.