Generative Engine Optimization (GEO) Service
Generative engine optimization (GEO) is SEO for the AI age. It’s a series of practices designed to increase the visibility of digital assets (such as websites and personal brands) in AI-generated search results.
Whereas SEO focuses on building authority and relevance within traditional search engines, GEO ensures content can be interpreted by large language models (LLMs), including Google’s AI Overviews, ChatGPT, Perplexity, and Bing Copilot.
Why Traditional SEO is No Longer Enough
AI overviews are now present in over 42% of search results, correlating with a sharp decline in clickthrough rates.
Simply put, users get all of the information they seek from the search engine, so they don’t need to click links. As AI improves and becomes more prevalent, those rates will drop further. If you want to flourish as AI overviews increase and clicks drop, you need to invest in the services of an experienced, proven generative engine optimization agency like Digital Symmetry.
We can help you create contextual, intent-driven content that appeals to AI models and gives your brand prominence in AI-generated overviews.
What Does a Generative Engine Optimization Agency Do?
Generative engine optimization companies adapt your search engine strategies to suit LLMs. At Digital Symmetry, for instance, we provide a comprehensive package tailored to your company and sector, covering services such as:
- Structuring your content for LLMs.
- Entity recognition and semantic enrichment (adding more relevance and context to data).
- Enhancing and aligning your structured data (schema markup) to enrich search results.
- Building content around Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) to boost trust signals.
- Leveraging zero-click optimization to generate more traffic from AI overviews.
As an experienced generative engine optimization agency, we acknowledge this industry’s rapid pace of change and keep our finger on the pulse to ensure our strategies stay ahead of the curve.
Choosing the Right Generative AI Search Engine Optimization Agency
As AI integration intensifies, the demand for skilled agencies will increase. But as with SEO agencies and other service providers, skillsets and approaches differ. To find the right generative AI search engine optimization agency for you, consider:
- Experience: Check testimonials, reviews, and case studies to find proven results.
- Knowledge: The extent of their knowledge of LLMs and AI-generated search results.
- SEO Skills: Although GEO differs from SEO in its approach, there is a lot of overlap, and it’s important to find agencies skilled in both.
- Industry Experience: Strategies differ by industry, so find generative engine optimization companies that know your sector and understand your needs.
Don’t be afraid to ask questions. A good agency will be willing to discuss its services and answer any questions you ask.
Comparing Generative Engine Optimization Companies
GEO is a competitive industry, so you don’t need to force square pegs into round holes. If your chosen agency doesn’t fit, find another. Create a shortlist and compare generative engine optimization companies based on key features such as whether they use in-house or outsourced services and whether they have experience in your industry.
Price is important, too, but it’s more about value than cost. A moderately priced GEO agency that generates little to no results will cost you a lot more in the long term than an agency that exceeds both your budget and expectations.
Core GEO Strategies & Best Practices
As noted above, the approach to GEO can vary depending on the client’s industry and needs, but core generative engine optimization services include:
- Building topic clusters, an ecosystem of interconnected, relevant content that targets LLMs.
- Creating knowledge graphs to analyze data relationships and generate powerful insights.
- Optimizing content for AI models, including AI overviews.
- Monitoring AI-driven traffic and tweaking strategies to suit algorithm updates.
Results: What to Expect from GEO Services
Generative engine optimization services can improve your visibility in AI models, increasing clickthrough rates and zero-click performance while cementing your brand’s reputation within your industry.
When combined with traditional SEO, you should see higher clickthrough rates, with more leads, conversions, and general brand awareness. The best results take time, but eventually, they will generate more organic results and greatly elevate your brand.
Future-Proofing Your SEO with GEO
Adding GEO to your SEO strategies isn’t just about boosting your presence in current search results. It will also future-proof your business—preparing you for whatever changes are on the horizon.
Voice-assisted searches and AI overviews would have seemed like the fever dreams of an imaginative science fiction writer a few years ago, but they’re here to stay. If they maintain their current pace of growth, they could completely usurp traditional practices within a few years.
Conclusion: Get Ahead with Generative Engine Optimization
No one knows what the future will hold, but we can all but guarantee it will be a future driven by AI.
Make sure you’re prepared for this future by working with a generative engine optimization agency. Digital Symmetry is a full-service GEO agency that can align your business with AI models—boosting your visibility now and preparing you for whatever’s around the corner.
Contact our experts to discover what our GEO services can do for your business.
